{"product_id":"mountain-organic-matcha-2026","title":"Organic Mountain Matcha","description":"\u003cp\u003eCultivated deep in the mountains of Shizuoka, Organic Mountain Matcha brings a fresh, vegetal character to usucha and premium matcha lattes. Its balanced flavour carries a gentle suggestion of hazelnut, followed by a brisk bitterness reminiscent of grapefruit zest.\u003c\/p\u003e\n\u003cp\u003eThe producer blends Yabukita, valued for its umami-rich, vegetal character, with Tsuyuhikari, a cultivar developed in Shizuoka whose softer profile rounds out the blend. Every stage takes place under the producer's care, from cultivating the tea plants and processing the leaves into tencha to grinding the finished matcha.\u003c\/p\u003e\n\u003cp style=\"text-align: right;\"\u003eWritten by Gabriele\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSourcing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe visited the producer in Shizuoka and sourced this matcha on site. Buying directly allows us to offer organic matcha at a particularly accessible price. Watch the video below to join our visit to the producer, explore the gardens and factory, and see the work behind this matcha.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe character of organic matcha\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOrganic matcha has a slightly different flavour profile from its conventionally grown counterpart, with more pronounced vegetal notes and a gentler umami character, partly because organic fertilisation makes nitrogen availability more difficult to control. Grown without synthetic fertilisers or pesticides, it offers a distinctive expression of matcha while supporting more environmentally conscious cultivation practices.\u003c\/p\u003e\n\u003cp\u003eFor a sweeter, more umami-rich alternative, discover our conventional \u003ca href=\"\/products\/kawane-mountain-matcha-2026\" target=\"_blank\" rel=\"noopener\"\u003eMountain Matcha\u003c\/a\u003e. For an organic terroir comparison, try our \u003ca href=\"https:\/\/www.nannuoshan.org\/collections\/green-tea-pop\/products\/matcha\" target=\"_blank\" rel=\"noopener\"\u003eNannuoPop Matcha\u003c\/a\u003e from Uji.\u003c\/p\u003e","brand":"no_subtitle","offers":[{"title":"50g","offer_id":53270784966923,"sku":"T969_PP1422","price":24.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0594\/9309\/files\/T969_IMG_3142.jpg?v=1793450663","url":"https:\/\/www.nannuoshan.org\/products\/mountain-organic-matcha-2026","provider":"Nannuoshan","version":"1.0","type":"link"}